USAPPM.COM - SATURATION MAILING

Saturation Mail is and affordable and easy solution to increase exposure to your business and help your business grow.

What is Saturation Mailing? To put it simply, saturation mailing is an inexpensive way to communicate your direct mail messaging. Exactly as it sounds, you saturate a targeted area with direct mail. Saturation mailings are mailed to all residents within a certain zip code or postal route. In lieu of actual names, the mailing is addressed to ‘Current Resident’. At its core, you get a wider audience for less money. But, don’t confuse saturation mailing with other popular large scale USPS mailing programs.

Saturation Mailing Vs Every Door Direct Mail (EDDM) Every door direct mail, or EDDM, is very similar to a saturation mailing. The biggest distinction between EDDM and saturation mailings is EDDM requires the mail piece to be a flat whereas a saturation mailing can either be a letter sized piece or a flat sized piece. Postage is also a bit higher mailing as EDDM compared to the cost of a saturation mailing.